ARM & HAMMER Essentials Fluoride Toothpaste Whiten & Strengthen is full of what you need and free of what you don’t. We removed the ingredients you don’t want and replaced them with more of the essential ingredients you need for a healthy, beautiful smile. ARM & HAMMER Essentials Whiten & Strengthen is made with 100% natural baking soda to whiten teeth, deep clean between teeth and neutralize plaque acids. Naturally-sourced Calcium helps repair enamel. Additionally, essential oils were added to freshen breath for a whole mouth clean feel.