Jack Daniels Tennessee Fire delivers a rich, complex and multi-dimensional tasting experience; Jack Daniel's Tennessee Whiskey, on its own, brings flavors of toasted wood, roasted nuts and vanilla beans. Our proprietary and unique cinnamon liqueur perfectly complements the whiskey flavors by adding warm, indulgent and spicy notes of ground cinnamon, delicate cinnamon bark, and spicy clove. The result: a delicious Jack. 35% alc/vol (70 Proof).