Non-GMO Project verified. nongmoproject.org. An employee-owned company. To your good health - Bob Moore. Great for Baked Goods: wheat bran is the fiber-rich outer layer of the wheat berry, but it's much more than an excellent source of fiber. Enjoy its nutty flavor in baked goods like muffins, quick breads, cookies and pancakes, or sprinkle on casseroles and cobblers before baking. You can see our quality. Dear Friends, forty years ago, my wife, Charlee, and I founded Bob's Red Mill Natural Foods with the mission of bringing people back to basics with nutritious whole grains and minimally processed foods. Today, we take pride in offering high quality, wholesome foods like this wheat bran, so you can bring something truly special to the table. To your good health, Bob Moore. bobsredmill.com. For more information and recipes, visit bobsredmill.com.