Clairol Natural Instincts Non-Permanent Hair Color Crema Keratina leaves hair looking healthier than it did before you colored. The rich Medium Red 5RR, Raspberry Creme Non-permanent hair color helps protect strands from surface damage as it develops in 20 minutes. The Non-drip, ammonia-free formula blends away grays and boosts even the darkest hair. After coloring, the included hydrating conditioner with coconut oil smoothes away coarseness and frizz for silkier, shinier hair (versus untreated hair). Non-permanent hair color system, with keratin, helps protect hair from damage while coloring Keeps hair looking healthy with an ammonia-free formula and color treat conditioner with coconut oil Unique 20-minute color gives even the darkest hair a color boost; Lasts 28 shampoos. Available in Blonde, Brunette, Black and Red Shades. Non-Permanent Hair Color.