Family safe, earth-friendly ingredients. Natural plant extracts. Powered for tough jobs. Concentrated formula. Cleans dirt + grease + grime. Up to 64 loads. Eco-Tip: Eco-Me Laundry Detergent is safe for grey water systems and the earth. Cruelty free. No animal testing or bi-products. We love animals, so Eco-Me doesn't test on them. Customer satisfaction guaranteed. Our Story: In 2006 Eco-Me was born out of need and concern. The need to remove harmful chemicals from our homes and the concern that toxins from everyday products has led to the increase of disease. When Robin Kay Levine's sister was diagnosed with breast cancer at age 35 she researched environmental factors as a possible cause. As a result Robin and co-founder Jennifer Mihajlov created products focusing on family healthy and wellness using premium quality ingredients for safe & effective cleaning. No sulfates (irritants); no perfumes or dyes (phthalates); no harsh preservatives (allergens); rated No. 1 on eco scale by GreenSeal.org. Family safe products lead to a healthier and more sustainable planet. - The Eco-Me Team. Robin Kay Levine, Founder/CEO, Jennifer Mihajlov, Co-Founder/CMO. Visit us online at www.Eco-Me.com to explore our full line of eco-friendly, healthy home products. Certified WBENC.