With an exclusive antioxidant-powered UV fade-resistant system. Embellish reds with a fiery red berry blend for lasting multidimensional radiance. Protect while flaunting all reds, from natural auburns to fire breathing sirens. Echo chic technology. Discover the heat within red hot hair: Remarkably Red Colorflage Shampoo revitalized red for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji, Pomegranate and red-rejuvenating Cranberry synergistically combine with other powerful ingredients to fire up high-watt red for shades that radiate. Protect. Defend. Shield. Restore. Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity. Defend: Super silicones seal in high-watt shine while defending hair against thermal damage. Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out. Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength. Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style. 100% vegetarian ingredients/no animal testing. We do not add parabens or lauryl or laureth sulfate to this product. Beauty from the Elements is Chic on the Street. Please recycle. giovannicosmetics.com. Made in USA.