Tame your daughter's tangles with gentle & effective FlexGlide bristles. No tears for mommy or me! Gentle and Effective: Goody Ouchless brushes gently tame tangles, without painful pulling or snagging. They're part of the complete Ouchless accessories and styling collection designed to be gentle on your daughter's hair - and yours too! FlexGlide Bristles are strong enough to get through messy hair but so gentle you won't feel snags and pulls. 74% of moms experienced less snagging and pulling of daughter's hair when comparing to their normal brush (Based upon user testing comparing the Ouchless brush to each user's typical brush). Flexible cushion pad for more comfortable detangling. See more at Goody.com. We would love to hear from you: 1-800-241-4324. Made in China.