Anti-fade, repairs & protects. Color damaged hair. New look. 4 wks vibrancy with system. The Science of Color Damaged Hair: Platinum, pastels and colors that require bleaching can make the fiber weak, prone to breakage, and quickly fades. To keep a healthy looking & vibrant lasting color, hair needs both: anti-fade & color-damage protection. Our expert intensive protection formula. With anti-oxidant [UV] + ceramide. Tested Results: 4 weeks vibrancy + instantly nourished. Anti-fade, repair and color damage protection. Questions? Call 1-800-631-7358 www.lorealparis.com. Bottle is made with 50% recycled plastic. Made in USA of US and/or imported ingredients.