Fresh taste Lay's signature potatoes. Crafted with care. Guaranteed fresh until printed date. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Sea Salt & Vinegar Flavor: Sea salt and a measure of bright tangy vinegar for kick: few flavors pairs so perfectly with potato chips. We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect sharing and crafted with care. Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay Flavor Kitchen. www.lays.com. Visit our website at fritolay.com.