The natural dietary nitrate in beet juice varies significantly from batch to batch, but with 90% beet juice smoothed with apple juice and retaining its distinctive taste and smell, the nitrate content of Beet It will on average be 0.8 g per litre. No concentrates or artificial preservatives. Suitable for vegetarians. The juice is unfiltered after pressing and some sediment may settle at the bottom of the bottle. Drinking beet juice may turn your urine pink; this is natural. For: Beet It USA. Tel: 866-447-6177. Web: www.beet-it.com. Beet juice blended with 10% apple juice. No preservatives. No artificial colors or flavors. 100% juice. Never from concentrates. Gluten free. 100% GMO free.