Odwalla is a pioneer in the premium juice category. Started by a couple of musicians in Santa Cruz in 1980, Odwalla grew from a backyard shed and a local following into a brand that crafts over 40 delicious products for everyone that loves to feel their own vitality. Despite our growth, we have kept to our roots in recognizing our environmental impact. We recycle more than 98% of all our trash, and we leave no citrus waste for landfills. And that's just the beginning.