Sweet & spicy. Estd. 1869. 100% natural. Dan Brown - Regional Pitmaster Partner. From the birthplace of rock 'n roll, the tradition of Memphis barbecue is rich and sweet with a pop of spice. To create a truly great Memphis style barbecue sauce, Heinz teamed up with Dan Brown of Memphis' own Leonard's Pit Barbecue - a barbecue institution since 1922. With sweet brown sugar and the flavors of the region's traditional dry rubs, this is a sweet and spicy sauce that's sure to be a favorite. Questions or comments? Call 1-800-255-5750. Visit Us at: www.kraftheinzcompany.com.