Pre-Colombian Aztecs once thrived on Amaranth until it was outlawed by Spanish conquerors in the 16th century. Eventually, it fell into complete obscurity. Fortunately, it has recently been rediscovered. Bob's Red Mill Whole Grain Amaranth Flour has a mild but distinct, sweet, nutty and malt-like flavor. It is a great way to enhance the flavor of baked goods and it is very easy to use. Simply substitute 1/4 of your recipe's conventional flour with Bob's Red Mill Whole Grain Amaranth Flour. To your good health, Bob Moore. Gluten free. Friend of the heart. Certified organic by QAI. Bob's Red Mill products labeled Gluten Free are batch tested in our quality control laboratory. We use an ELISA Gluten Assay test to determine if a product is gluten free. Wholesome. Visit us at www.bobsredmill.com. Our Amaranth Flour can be used in most of your bread and muffin recipes. Amaranth gives a pleasant nutty, grainy flavor that is sure to surprise your taste buds. Experiement and enjoy! Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com. Write for a brochure or product list: Bob's Red Mill Natural Foods 13521 SE Pheasant Court Milwaukie, Oregon, 97222, USA. Certified organic by QAI.