Naturally & artificially flavored. Prize inside. Birthday cake flavored coated popcorn decorated with red and blue sprinkles and always a prize inside. fritolay.com. Facebook. Find us on: Facebook.com/crackerjack. Questions or comments? 1-800-352-4477 weekdays 9:00am - 4:30pm central time email or chat at fritolay.com. Please retain product and package.