Bio:renew. Real botanicals. 90% natural original. 0% parabens. Colorants. Help repair damage & restore smoothness. Since 1971, we've believed in bringing the beauty & experience of nature to your hair. Now we've partnered with Royal Botanic Gardens, Kew, to endorse our real botanicals. It is combined with natural source ingredient materials with limited processing & purified water to create this 90% natural origin shampoo. Pop the cap & enjoy! pH balanced & color safe shampoo. Curious about the raised lines at the bottom of our bottle? These help our low vision consumers to differentiate shampoo from conditioner. www.herbalessences.com. Questions? 1-855-236-3327. All profits from RBG Kew Enterprises Ltd go to Kew to support its vital work. www.kew.org.