Dietary Supplement. Naturally sourced colors & flavors. 2x more vitamin D (Compare to previous formula). With lutein 50 mcg. The No-No's: No high fructose corn syrup. No synthetic (FD&C) Dyes. No artificial flavors or sweeteners. No gluten or dairy. 11 Essential Nutrients including: A. Vitamin A eye support. B. Vitamin B-6 & B-12 cell support. C. Vitamin C immune support. D. Vitamin D bone support. E. Vitamin E antioxidant. American Culinary ChefsBest: 2018 ChefsBest, Excellence Award. America's no. 1 gummy vitamin brands. The ChefsBest Excellence Award is awarded to brands that surpass quality standards established by independent professional chefs. Award winning taste! Cherry; strawberry; orange; pineapple; blueberry. Questions, comments? Call 1-888-334-5389 M-F 9 am - 5 pm ET. www.lilcritters.com. how2recycle.info. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.)