3x cleaning action (Cleans in 3 ways). 360 degrees. Total. Advanced whitening. 1. Cleaning Bristles remove plaque. 2. Polishing cups help remove surface stains. 3. Cheek and Tongue Cleaner comfortably removes odor-causing bacteria. Cleans: teeth; cheeks; tongue; gums. Save water. www.colgate.com/savewater. www.colgate360.com. Made in Switzerland.