Dietary Supplement. Grape, orange & cherry flavored. 33% less sugar than leading brand (52 Week Nielsen ScanTrack Data ending 2/18/2017. Leading brand's Complete Multivitamin gummies contain 3 grams of sugar per 2 gummies). 100% Free of: no dairy/lactose; no artificial flavors. Certified gluten-free. Smart Facts: 33% less sugar than the leading brand (52 Week Nielsen ScanTrack Data ending 2/18/2017. Leading brand's Complete Multivitamin gummies contain 3 grams of sugar per 2 gummies); contains 11 essential nutrients including vitamins A, B, C, D, E; immune, eye, bone, antioxidant & energy metabolism support; naturally sourced colors, no peanuts, no eggs. No gluten, no wheat, no milk, no lactose, no artificial flavor, no artificial sweetener, no preservatives, no peanuts, no egg, no soy, no starch, no yeast, no fish. Natural color variation is normal and does not affect the quality of the product. Questions? Call toll free 1-888-Vitahelp (848-2435) or visit us at www.naturesmartvitamins.com. marvelkids.com. (This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.) Made in the USA with select ingredients from around the world.