Cleans & protects surfaces (By reducing soil adhesion). Keeps clothes whiter longer (Based on stain removal vs. detergent alone). New. Long-lasting fragrance. With CloroMax technology. HE: For standard & HE machines. Easy to handle bottle. Clorox Fresh Meadow. Bleach is no concentrated. Use 1/2 cup per load. Long-Lasting Fresh Meadow Fragrance: Whitens, brightens & removes stains; Leaves your home & laundry smelling clean. With CloroMax Technology: Cleans and protects surfaces (Conditions surface by reducing soil adhesion). Repels grease and grime (Conditions surface by reducing soil adhesion). Stain protection for easier cleaning (Conditions surface by reducing soil adhesion). Try Clorox 2 Stain fighter & color booster. Removes stains and brightens colors! Learn more at www.clorox.com. Contains no phosphorus. Not harmful to septic systems. Questions or comments? Visit us at www.clorox.com or call 1-800-292-2200. For more product ingredient information, visit www.IngredientsInside.com. how2recycle.info. Made in USA of global components.