Up to 12 weeks of freshness! (from wash until wear). Gain fireworks go directly into the washer to give a fresh scent boost. Safe for all colors, fabrics and loads. Great for active wear and towels. HE compatible. www.ILoveGain.com. Questions? 1-800-682-1523 or visit us at www.ILoveGain.com Bottle made from 25% or more post-consumer recycled plastic