100 loads (Based on medium loads when measured as directed). Powerfully clean. Naturally fresh. For all machines including HE. 2X concentrated vs. non-concentrated detergents. 50% more ounces (vs. 100 oz detergents). The standard of purity. Questions? Ingredients? 1-800-617-4220 or visit www.churchdwight.com. Contains no phosphates. Recyclable.