With plant-based stain lifting power. 3-in-1 cleaning power. Powerful stain lifter. Brightens colors + whites. Fragrance that lasts. For all washers. This makes good scents. Concentrated liquid. Powerful stain lifter. Fragrance that lasts. Hypoallergenic formula. Works in cold water. Regular load fill to line. proudly doing business with a purpose. Made without parabens or phthalates. Made by and for people against dirty. Cruelty free. Not tested on animals. Biodegradable formula. Recycle for good karma.