48 loads (Contain approximately 48 loads as measured to bar 2 on cap). HE turbo clean. Cleans. Freshens. Whitens. Brightens. Plus more stain-fighting power (vs base tide). www.tide.com. www.tide.ca. Questions? 1-800-879-8433. Visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.