A germinated, aromatic, long grain brown rice. USDA organic. Family Farms since 1937. Vegan. Non GMO Project verified. nongmoproject.org. Cooks in 30 minutes! Gluten-free. 100% Whole Grain: 45 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Enriched your life with germinated, whole grain basmati rice. With a convenient 30-minute cook time and a wonderful aromatic fragrance, you'll love all the benefits that our Organic Sprouted Brown Basmati Rice has to offer! Cultivating a Family Tradition: At Lundberg Family Farms, we produce high-quality, organic products. It's our passion and has been for over three generations. We grow our rice sustainably with farming practices that conserve water resources, build soil integrity, and support a healthier ecosystem. We pride ourselves on making great-tasting organic products that are good for you and the environment. - The Lundberg Family. www.lundberg.com. Certified organic by California Certified Organic Farms (CCOF).