A colorful mix of germinated brown, red and black rice. Family Farms 1937. USDA organic. Good source of fiber (3 grams). Vegan. Non GMO Project verified. nongmoproject.org. Cooks in 30 minutes! Gluten-free. 100% Whole Grain: 45 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Enrich your life with a germinated blend of colorful whole grain rice. With a convenient 30-minute cook time and a wonderful fragrance, color, and flavor, you'll love all the benefits that our Organic Sprouted Tri-Color Blend Rice has to offer! Cultivating a Family Tradition: At Lundberg Family Farms, we produce high-quality, organic products. It's our passion and has been for over three generations. We grow our rice sustainably with farming practices that conserve water resources, build soil integrity, and support a healthier ecosystem. We pride ourselves on making great-tasting organic products that are good for you and the environment. - The Lundberg Family. www.lundberg.com. Certified organic by California Certified Organic Farms (CCOF).