Baked with real cheese. Super tasty irresistibly xtra-cheesy. Cheez-It flavor investigation: Flavor Caps, these are very important! They keep the real cheese flavor from bursting out. Endo Cheezmic Wall, wow! this covers the entire Stix and it gives it a cool shape. Crunch complex, ah-ha, This is why there's a crispy crunch in each bite. Recommendation, crunch into the delicious real cheese flavor of Cheez-It Stix ! X-ray conclusion: real cheese baked inside. This is one tasty cheese snack.