Limited batch! Artificially flavored. Kellogg's Family Rewards. We're having a party in the Hollow Tree - and you're invited! We elves love to celebrate - especially when there's cake! Each and every one of our extra special birthday cake cookies is made with festive sprinkles and inspired Elfin Magic that makes them irresistible. One thing about special batches - they don't last long! - Ernie Keebler. Kellogg's Family Rewards: Collect points. Earn rewards. Two easy ways to collect points. Go to KFR.com to learn more. Come see uncommonly good things at www.keebler.com. Follow us on - Facebook. Questions or comments? Visit: keebler.com. Call: 1-877-453-5837. Provide production code on package. Produced with genetic engineering.