Fresh taste never sounded so great! Welcome to Krunchers! A potato chip crisp breakthrough that explodes with great flavor and krunchy texture. That's because our potato crisps are baked to the ideal thickness and are seasoned with the finest spices. Plus, our unique baking process reduces the oil and fat found in a common potato chip. In fact, Baked! Krunchers! Original potato chips have 85% less fat than the leading potato chip. (Fat content of the leading regular potato chip is 10 g per 1 oz serving. The fat content of Baked! Krunchers! Original Potato Chips is only 1.5 g per 1 oz serving). Say goodbye to wimpy chips and bite into a Krunchers! Your mouth will say what your ears already heard - Fresh taste never sounded this great! 0 g trans fat. 0 g saturated fat.