It takes premium ingredients to do justice to this time-honored favorite. Our chocolate chip cookies offer just that and they're baked to perfection. Quality cookies since 1937. Maurice Lenell grew up working at a small Swedish bakery on the northwest side of Chicago. In 1937, when he struck out on his own, Maurice used this hand-on baking knowledge and may of the family recipes to produce his own cookie jar favorites. Maurice Lenell signature cookies soon became a Chicago institution. Today Maurice Lenell cookies blend original recipes, premium-quality ingredients, and old fashioned tender loving care. Try one and taste how much we care!