Artificially flavored. Helps keep teeth white (Chewing 1 piece for 12 minutes 5x/day helped reduce staining in a 12 week clinical trial). Bigger flavor. Softer chew (As compared to previous Orbit White pellet). Questions? Comments? Call 1-800-Wrigley (1-800-974-4539). Produced with genetic engineering. 30% fewer calories than sugared gum. Calorie content of this size piece has been reduced from 7 to 5 calories. Dispose of properly. Think twice.