Ruffles have rrridges! 2x The crunch (See back panel for details) (Compared to Ruffles original potato chips). Deep-cut Ruffles ridges. Kettle-cooked to crispy, crunchy perfection with the spicy, tangy flavor of classic hot wings. fritolay.com. ruffles.com. Facebook: facebook.com/ruffles. Twitter: (at)ruffles. Questions or comments? 1-800-352-4477. Mon-Fri 9:00am to 4:30pm CT, email or chat at fritolay.com. NBA: Official chip of the NBA.