No artificial color, flavors, or preservative. We've reduced the sodium, not the taste! 27% less sodium (Sodium content has been lowered from 180 mg to 130 mg per serving). 3 g fiber per slice. Soft & delicious. American Heart Association: Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. Diets rich in whole grain goods and other plant foods and low in total fat, saturated fat, and cholesterol, may help reduce the risk of heart disease and certain cancers. Delicious Meets Healthy - Taste how delicious bread can be -fresh, soft, and naturally nutritious. Pepperidge Farm 100% Natural breads are the perfect combination of great taste and wholesome goodness. Our breads are baked with delicious all-natural ingredients, including 100% whole wheat flour, honey, and lower sodium natural sea salt, which contains less sodium than regular salt. No artificial color, flavors or preservatives. Made with 100% whole wheat flour. 22 grams of whole grains per slice. 3 grams of fiber per slice. Baked with lower sodium natural sea salt. Low fat. Cholesterol free. 0 g trans fat.