Never fried. Always real. Half the fat of fried chips (50+% less fat per 28 g serving: Sour cream & onion Popchips - 4.5 g. Regular fried potato chips - 10 g). Full of flavor. Freedom to eat them all. The dip's already in the chip. Some things just go together: slip and slide, cut and paste, cookies and milk, and the most obvious, sour cream and onion. On their own, sour cream is tangy and onion is savory and slightly sweet. But together, they’re a dynamic duo - delicious togetherness as one. Popped to perfection. Many chip-years ago, we turned the potato chip world upside down. We chose heat and pressure instead of grease and the deep fryer to create The Original Pop. The rest is delicious history. So grab a bag and enjoy, without snackrifice.