Ruffles® Brand Max™ Loaded Bacon & Cheddar Potato Skins Flavored Potato Chips. Maximum taste. Load it up! Hey, you. Yes, you. Lover of anything piled high with bacon, melted cheese, and sour cream. Seeker of the most outrageous loaded potato skin, your dream of maximum taste, maximum flavor is now a reality. Mouth-meet Ruffles® Max™ loaded bacon and cheddar potato skins flavored chips. Now that your mouth is full, it's time to find a way to hide these awesome chips from your freeloading roommate. Hide them under the bills - he'll never look there. Questions or comments 1-800-352-4477 weekdays 9:00AM to 4:30PM central time. Visit our website @ fritolay.com. The Max logo is a trademark of PepsiCo, Inc. ©2012 Frito-Lay North America, Inc.