Taste the difference. Authentic Asian. High in antioxidants. Authentic. Prized. Whole grain and heart healthy. Ahhhhthenticity. Taste the difference. Taste the difference of rice grown in its natural environment. Native soils and climates affect its taste, scent and texture. Because we appreciate these differences, Village Harvest travels the world to bring the most authentic, premium rice to your table. In the days of the Ming Dynasty, the Emperors treasured black rice for its delicious, nutty flavor and because they believed it would give them a long and healthy life. Centuries later, scientific evidence indicates that they may have been on to something. Black rice has more antioxidants then blueberries and plenty of iron, vitamins, minerals and fiber. And as for flavor? Your taste buds will agree - black rice is fit for royalty. FDA says that diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may help reduce the risk of heart disease and other cancers. For more recipes, visit www.villageharvestrice.com. Product of China.