New. Medium tan. Cruelty free. Goodbye photo flashback. Helps eliminate white particle reflection (Based on panel test results. See full details on our website: wetnwildbeauty.com). Image shown above is a digital simulation for illustration purposes only. Not an exact representation of actual product application. Tested: under 7 light conditions; with top smartphone models; with & without flash. Not tested on animals. Vegan. Tested Under 7 Light Conditions: 1. Clear blue sunlight sky. 2. Outdoors PM. 3. Indoors PM. 4. Electronic flash. 5. Fluorescent light. 6. Bathroom light. 7. Nightclub light. Delivers virtually flawless and buildable coverage, every time. Precision match color with matte, second-skin finish. Soft focus properties help perfect appearance of skin. Foundation made in USA. Filled in China.